Three Proven Ways to Maximize Your Alliances!

Communicate with alliancesOnce you have made the essential connections necessary to develop alliances and ignite your business, it is important to maintain them! As with any relationship, your alliance must be nurtured to be successful. Regular monitoring required! Continue reading

Business Alliances: What you need to know

Business Alliances - need to knowWhat is a business alliance? Are you thinking of starting an alliance? Here
are questions to ask about alliances. Continue reading below to learn more.

What is a business alliance?

According to Chron, a business alliance is a formal business relationship between two or more organizations to make collective business goals. Continue reading

The Importance of Strategic Alliances

Has your company has achieved a peak? You have been wondering what comes next. Create strategic alliances. A strategic alliance will help you achieve your next set of objectives; the ones that you cannot achieve on your own. With a well-structured alliances, 1 + 1 = 5.

To add a new product or market, there are three ways: Build it, Buy it, or Partner for it. Continue reading

Marketing Effectively within Your Channels of Distribution


When you are in business, you need all of the help that you can get. This includes being strategic with every move. The channels of distribution need to be considered when you create marketing campaigns.

There are three general types of channels. Continue reading

Channels of Distribution Must Be Ready — Or Else.

How important are channels of distribution?  According to David Semerad who is the co-founder of STRV (a mobile app development company), “You can have the best idea in the world, but if you don’t invest in distribution, then you might as well flush it down the toilet.”  In his article titled When It Comes To Startup Success, Distribution Is KingContinue reading

3 Keys to Success for Your Channels of Distribution

Your prosperity as a supplier hinges in upon your ability to pave a clear path for achievement for your distributors. You provide your distributors with guidance and a framework for success. Below are three keys to success for your channels of distribution.

1) A strong online presence. With the majority of product searches now beginning on the internet, active online presence required. Provide your distributors with educational information, as well as product data for their website. A strong online reputation can be created with the help of the following:

  • A comprehensive search engine optimization (SEO) campaign
  • The inclusion of useful content on your distributors’ website
  • A well-designed website that is responsive and easy to navigate

2) Accessibility. Customer expectations for speed of service are higher than ever. If your distributors are only available for support on weekdays between the hours of 9:00 a.m. and 5:00 p.m., you will lose market traction. Even worse, prospective customers may immediately turn to one of your competitors, if they get the impression that your distributors are not accessible. Choosing distributors with 24/7 accessibility will foster higher levels of customer satisfaction and help your business thrive.

3) Robust product training. Your distributors need to be armed with tools that will help establish them as industry experts. Your distributors serve as the frontline responders to customer inquiries. Information provided to them assists them to win over new customers. Here are some ways to ensure that your distributors are well-trained on your products:

  • Use a learning management system (LMS) to enable distributors to train online at their own speed
  • Incorporate content quizzes into your training regimen to ensure trainees have absorbed content
  • Use a multi-media approach to ensure that participants are engaged in the training process
  • Revamp your training initiatives on an annual basis to ensure they are current

On a closing note, remember that consistency is key in promoting your brand through your distributors. If you focus on what it takes to make your distributor a successful business, you will have a strong relationship. We invite you to contact us to learn more about fostering success among your channels of distribution. We look forward to hearing from you!

Are Your Channels of Distribution In Line With Your Business?

Your channels of distribution create the main connection between the value proposition of your products and your customers. Hence, your distribution channels are integral to your business model and marketing position.

Young companies focus on their first 5-10 direct customers. Your next task, how to reach 100 or 1,000 customers. Continue reading

Choosing the Best Business Alliances

Today’s market is extremely competitive, increasing the need and the importance of forming the ideal business alliance. Alliances are formed for many reasons, including the need for increased cash, to come up with viable solutions for seemingly insurmountable problems, to stay abreast of new technological advances and the need to gain market shares, among others. Continue reading

Managing Channels of Distribution with Strategic Partnerships

Starting or expanding a business takes more than just a good business plan and product. It also requires avenues for getting your products to the right customers at the right time. Finding channels of distribution that allow you to accomplish your business goals involves building deep strategic alliances with the right partners.

Strategic alliances create a quicker path to growth. Continue reading

Managing Channels of Distribution with Strategic Partnerships

Starting or expanding a business takes more than just a good business plan and product. It also requires avenues for getting your products to the right customers at the right time. Finding channels of distribution that allow you to accomplish your business goals involves building deep strategic alliances with the right partners.

Strategic alliances create a quicker path to growth. Continue reading

Increase Channels of Distribution with Better People, Processes and Products

Channels of distribution are some of the most important parts of your business.  If you have positive momentum in distribution, your product/service is constantly in demand and you are making money. If you cannot get distribution, finding customers is difficult and costly and your business is overwhelming.

Fans of The Profit are familiar with the 3P’s of business: People, Process and Product. Continue reading

Channels of Distribution Slowing You Down?

Channels of Distribution are key alliances a business can enter into. As pointed out by Shark Tank’s Kevin O’Leary on almost every episode, not getting distribution kills a company. Channels of Distribution move your product to potential customers.

For manufacturing companies, your distribution channels will be wholesalers and retailers Continue reading

Succeeding with Business Alliances

Why enter into a business alliance? The main motivations include cost reduction, the improvement of service or capture more customers. Here are 5 kinds of business alliances that business-oriented minds need to know about: Continue reading

Helpful Tips To Maintain Strategic Alliances

In the business world, strategic alliances are vital towards success, but only if they are well maintained. On-going maintenance is critical; otherwise you end up with an alliance that hurts you, your business ally and your customers. However, with four simple steps you create an alliance that produces optimal results. Continue reading

PC Tablet Manufacturer Enters United Arab Emirates via Strategic Alliance

In a recent announcement Simmtronics, the world’s third leading PC tablet manufacturer, and Jumbo Electronics, the leading distributor and retailer of IT and consumer electronics in the United Arab Emirates (UAE), have formed a strategic alliance to distribute PC tablets throughout the Gulf Cooperation Council (GCC). Simmtronics’ motivation for penning the deal is an effort to remain true to its commitment to expand in to as many new markets as possible.

According to Chris Ruggeri, M&A services leader at Deloitte Financial Advisory Services, the recent decline in M&A activity Continue reading

Channels Of Distribution, Growing Your Company

Resellers are an important part of growing a business. Without partners, most businesses will simply start to stay in place without any real growth. In order to avoid this, it is important to open up the channels of distribution.

How To Pick Channels To Consider

Do not just pick any random reseller Continue reading

The Advantages of Value Added Resellers (VAR)

In the world of business there are many benefits to producing products as Value Added Resellers (VAR).  In the computer industry, a company that makes the hardware can increase the value of their product, if they offer a specific type of software as standard on the computers they make.  The computer maker and the software creator work together to provide a new and more valuable product.

The advantages to the partners involved as VAR are numerous.  Continue reading

Goes Together Like Peas and Carrots

There are many things that go together so well that many people think of them that way. Such as peanut butter and jelly, peas and carrots, salt and pepper, or spaghetti and meatballs. Value Added Resellers (VAR) can take your company to the next level by creating a partnership that fits together just like those famous pairs. By pairing your products with products from another company, you enter into a win/win situation. Both companies are able to increase sales by offering an improved product, as well as accessing a customer base from each company. Continue reading

How Value Added Resellers (VAR) Make It Work

Becoming a Value Added Reseller (VAR) is a lucrative way to add value and specialization to your product while saving yourself the development costs of manufacturing and developing the add-ons yourself. We’d like to offer you some tips in making this selling program work for you.

The most important thing is to establish yourself Continue reading

Managing the Channels of distribution

Many manufactures do not sell directly to the end user. Between the manufacture and the user is usually a channel of distribution. They are essential to the success in any type of business. If you run a service business you need the supplies used that create the business, in which case you are a channel for the manufacturer or distribution of the supplies.

For instance, an HVAC company needs their air conditioners, heat units and service parts so the technicians can perform their job. The business maintains open channels for these items. Let’s face it, how would you react if the repair person fixing your air conditioner failed to have the proper parts with him or even at his shop?

Continue reading