Strategic Alliances Need Solid Foundations

Once you’ve decided what company you’re going to work with, it’s time to establish a good alliance foundation. In a strategic alliance two companies are coming together, yes. However,

  • Two groups of employees and senior level staff,
  • Two business models,
  • Two corporate cultures,
  • Two team management styles, and
  • Two brand identities

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Avoid Making Business Alliances Vulnerable

Unlike many other partnerships found in life, business alliances are not the most natural thing to create. Human beings come together as friends, romantic partners, and co-workers, but businesses are often thought of as adversaries. Despite this general perspective, studies show business alliances often raise profits and generate other benefits for both partners. The only problem is many of these alliances fail.

The Facts About Alliance Failure

Entrepreneurs may be alarmed to learn about the high failure rate of business alliances. Continue reading

How Business Alliances Help Startups Succeed

“8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A whopping 80% crash and burn.” According to Entrepreneur there is only one thing you need to succeed as a startup, so don’t panic. “Your startup can still succeed. But it will depend on one thing and one thing only. Customers.”

However, developing your product, bringing it to market, finding customers, and keeping Continue reading