How to Choose the Right Business Alliances

Though there are many exciting, new businesses¬†to partner with, it’s easy and more profitable to choose the right one. Here’s how.

2014 was a great year for startups geared toward enhancing consumer convenience through mobile devices. In fact, consumer tech was the obvious business focus that startup founders seemed to take the most interest in. Continue reading

Managing Channels of Distribution with Strategic Partnerships

Starting or expanding a business takes more than just a good business plan and product. It also requires avenues for getting your products to the right customers at the right time. Finding channels of distribution that allow you to accomplish your business goals involves building deep strategic alliances with the right partners.

Strategic alliances create a quicker path to growth. Continue reading

Not All Channels of Distribution are Created Equal, Some Are More Creative

No man is an island applies to the relationship between manufacturers and partners in their channels of distribution. Whether manufacturers choose wholesalers, distributors, value added resellers (VARS), agents, dealers, or retailers, they also need to consider that not all channels of distribution are created equal for their particular business objectives. Not only does a company need to choose the right distribution channels, but they need to know how to use them to get the most out of their product. A creative approach always comes in handy. Continue reading