The role of an alliance manager in a strategic alliance is important during its formation because of the complexity of the agreements made. Then it becomes increasingly important later in the strategic alliance after it starts to lose its shine. It’s crucial to provide as much stability as possible, starting with keeping the same personnel throughout its duration. It is particularly difficult to maintain a high level of trust in the business relationship, and therefore, the role of the alliance manager is to sustain the level of trust by providing stability for all parties involved.
Because of the initial complexity when forming a strategic alliance, Continue reading