Resellers are an important part of growing a business. Without partners, most businesses will simply start to stay in place without any real growth. In order to avoid this, it is important to open up the channels of distribution.
How To Pick Channels To Consider
Do not just pick any random reseller to become one of your partners. You have to remember that you have an image to maintain while trying to grow your company at the same time. The only way to get to doing both is to only trust resellers that are top-notch quality.
Obviously, apparel companies use apparel stores be their resellers, but it goes deeper than that. They have to think about what kind of these stores within the industry are going to meet their needs. That means they want to work with the ones that offer their products to the right demographics. It is simply a fact of life that not every demographic is going to appreciate your products, but some are going to love them. It is important to work with resellers that reach your target audience. How do you define your customers?
As important as it is to have the channels that you want to be selling your stuff, it is also vital to have backups in the event that terrible things befall you. It is always possible that your original channels fall through and are simply unable to help you move the product that you need them to. When this occurs, having backup or emergency channels can actually make a lot of sense. These channels can at least help you to rid yourself of some of the overstock that you may have in the event that things do not move as smoothly as you would have hoped.
These are a few quick pointers on how to choose channels of distribution. If you need more information, contact us with your questions or concerns.
— by George Tyler