Category Archives: Strategic Alliances

3 Keys to Success for Your Channels of Distribution

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Your prosperity as a supplier hinges in upon your ability to pave a clear path for achievement for your distributors. You provide your distributors with guidance and a framework for success. Below are three keys to success for your channels of distribution.

1) A strong online presence. With the majority of product searches now beginning on the internet, active online presence required. Provide your distributors with educational information, as well as product data for their website. A strong online reputation can be created with the help of the following:

  • A comprehensive search engine optimization (SEO) campaign
  • The inclusion of useful content on your distributors’ website
  • A well-designed website that is responsive and easy to navigate

2) Accessibility. Customer expectations for speed of service are higher than ever. If your distributors are only available for support on weekdays between the hours of 9:00 a.m. and 5:00 p.m., you will lose market traction. Even worse, prospective customers may immediately turn to one of your competitors, if they get the impression that your distributors are not accessible. Choosing distributors with 24/7 accessibility will foster higher levels of customer satisfaction and help your business thrive.

3) Robust product training. Your distributors need to be armed with tools that will help establish them as industry experts. Your distributors serve as the frontline responders to customer inquiries. Information provided to them assists them to win over new customers. Here are some ways to ensure that your distributors are well-trained on your products:

  • Use a learning management system (LMS) to enable distributors to train online at their own speed
  • Incorporate content quizzes into your training regimen to ensure trainees have absorbed content
  • Use a multi-media approach to ensure that participants are engaged in the training process
  • Revamp your training initiatives on an annual basis to ensure they are current

On a closing note, remember that consistency is key in promoting your brand through your distributors. If you focus on what it takes to make your distributor a successful business, you will have a strong relationship. We invite you to contact us to learn more about fostering success among your channels of distribution. We look forward to hearing from you!

Are Your Channels of Distribution In Line With Your Business?

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Your channels of distribution create the main connection between the value proposition of your products and your customers. Hence, your distribution channels are integral to your business model and marketing position.

Young companies focus on their first 5-10 direct customers. Your next task, how to reach 100 or 1,000 customers. Continue reading →

3 Reasons Why Business Alliances Fail

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When planning to form an alliance with another business, do your research. Become knowledgeable on all of the ways you can make your new alliance successful. However, you also want to be aware of the obstacles that destroy business alliances and make sure to avoid them.

In this post, we will discuss three reasons why business alliances fail.

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Taking The IoT Marketplace To The Edge

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Cloud computing’s efficiency may well be challenged by the 50 billion devices that are predicted to connect to the Internet by 2020. That’s a massive amount of data produced and consumed by the Internet of Things (IoT). Forget gigs, terabytes or petabytes. Continue reading →

Get Noticed as a Startup for Strategic Alliances in the IoT Marketplace

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Relationship building and networking is gold to any startup. The more businesses and consumers your organization knows, the more opportunities inevitably come your way. Alliances and strategic partnerships within the IoT marketplace can be highly effective ways to build better products and a stronger business. Continue reading →

How Strategic Alliances can take your business to the next level

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You have a great product or service to offer. You have a strong dedicated team supporting your business. You have clients and customers for whom you create value. As your business grows, Strategic Alliances with carefully selected, like-minded companies and individuals can be the gunpowder that ignites your business – taking it to new heights!

However, what is a strategic alliance, and how is it different from ordinary networking? Continue reading →

3 Subtle Ways to Make Your Alliance Management Even Better

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Establishing and building a strategic alliance with another company is one thing. Managing that alliance for the long-term is a completely different animal. If you are planning to build an alliance with another business, you also need an alliance management plan set in place. Use that plan to monitor and grade the success of the alliance. Continue reading →

Why Alliances for IoT Marketplace Success?

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Creating alliances between companies involved in the IoT, (Internet of Things), can be tricky at times, but a requirement for entry into this marketplace.

The cold hard truth is that the IoT will not be able to survive if companies don’t create alliances between each other. There is not a single company that can provide all pieces of an IoT solution. It is very important that those involved in the IoT create partnerships.

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3 Commonly Overlooked Elements That Every Successful Strategic Alliance Needs

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When it comes to building a strategic alliance, some obvious components are required. Such components include trust, communication, and compromise. However, what about things that business partners forget to consider?

In this post, we will look at three commonly overlooked elements that every strategic alliance needs. Continue reading →

Alliance Management – Keys To Building Successful Business Partnerships

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How do you know who will be perfect business partner? There are many keys to determining whether your next partner is going to help you build an even more successful business, or tear down what you’ve already worked so hard to create!

Determining this for yourself can be difficult, but all good things require time and effort. This is where Alliance Management can help you. Continue reading →

3 Traits You Need to Successfully Build Business Alliances

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When discussing the benefits of a business alliance, we often cover the important elements of creating that relationship with another business. However, we don’t talk enough about the importance of working on your own professional and personal traits for optimum success when building an alliance.

In this post, we will uncover three traits you need to successfully build business alliances. Continue reading →

3 Strategic Alliance Tips to Bring With You Into 2017

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A new year means the opportunity for new ideas and new strategies for growth. If you and your business partner are looking for ways to enhance your strategic alliance, look no further! In this post, we will uncover three strategic alliance tips to take into 2017 with you.  Continue reading →

Choosing the Best Business Alliances

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Today’s market is extremely competitive, increasing the need and the importance of forming the ideal business alliance. Alliances are formed for many reasons, including the need for increased cash, to come up with viable solutions for seemingly insurmountable problems, to stay abreast of new technological advances and the need to gain market shares, among others. Continue reading →

Managing Channels of Distribution with Strategic Partnerships

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Starting or expanding a business takes more than just a good business plan and product. It also requires avenues for getting your products to the right customers at the right time. Finding channels of distribution that allow you to accomplish your business goals involves building deep strategic alliances with the right partners.

Strategic alliances create a quicker path to growth. Continue reading →

Strategic Alliances Take on New Importance With the Emergence of Big Data Technologies.

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Major strategic alliances are forming to cope with a flood of data.  With the explosion of the Internet of Things (IoT), the proliferation of computers and sensors creates more and more data daily. An event flyer  advertising for the New Jersey Big Data Alliance Symposium puts it this way: Continue reading →

Business Alliances: How Coffee And Payment Services Combined For Greater Outcomes

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Alliances with your coffee shopWalk into any Starbucks store in the country and become instantly greeted by the welcoming smells of freshly brewed coffee. You may also notice the happy customers going over business plans, reviewing homework, or simply surfing the Internet at their leisure. In general, the customer base of Starbucks is a happy group willing to fork over five dollars or more for their favorite coffee. However, there is always room for improvement.  Continue reading →

The Enemy Of My Enemy Is My Friend: Why Defiance of Business Alliances Doesn’t Fly

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My Enemy = My Friend-Leveraging and employing business alliances are more commonplace than ever before. The antiquated idiom of, “The enemy of my enemy, is also my friend,” doesn’t seem to carry any weight, especially considering today’s digital world.

More importantly, if we were to join the Twitter-verse, post, pin, snap and chat with social networking online, business may be left behind. Continue reading →

The IoT Marketplace: Opportunities and Concerns

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The Internet of Things, or IoT, is a term that describes the ever-growing world of connectivity between the internet and everyday objects. IoT generally refers to any object embedded with software, electronics, or sensors that have network connectivity. This marketplace is exploding. With this explosion arise opportunities and concerns.

Exploding IoT MarketplaceFor businesses, IoT offers a new horizon of technological support that facilitates opportunities to grow and creates challenges to overcome. Continue reading →

3 Things Most Successful Businesses do to Build Strategic Alliances

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How extensive is your vetting procesprocessTo reap the rewards of a strong strategic alliance, a business must first study and consider following the steps other successful businesses. Doing your research is mandatory to laying a solid foundation for thriving strategic alliances for the future. Planning and research before you start pays dividends long after the partnership has started.

Before making plans to build your strategic alliance, Continue reading →

Alliance Management Strategies

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Companies around the country are looking for new ways to build partnerships, improve their brand, grow their community and increase revenue.  For all these goals, alliance management is crucial to get the job done.  Consultants help to accomplish this task but the value of your product or service is also extremely important. Continue reading →