The Enemy Of My Enemy Is My Friend: Why Defiance of Business Alliances Doesn’t Fly

My Enemy = My Friend-Leveraging and employing business alliances are more commonplace than ever before. The antiquated idiom of, “The enemy of my enemy, is also my friend,” doesn’t seem to carry any weight, especially considering today’s digital world.

More importantly, if we were to join the Twitter-verse, post, pin, snap and chat with social networking online, business may be left behind. Continue reading

How Strategic Alliances Improved the Airlines Industry

There are many cases in which two competing companies would both be better off if they formed a strategic alliance. The companies in the alliance would still differentiate themselves, but at the same time, they’ve successfully removed a competitive threat. A situation like this, of course, depends on the companies and the industry, but it’s lesson can be applied to several other cases.

An Ivey Business Journal article discusses strategic alliances Continue reading