To reap the rewards of a strong strategic alliance, a business must first study and consider following the steps other successful businesses. Doing your research is mandatory to laying a solid foundation for thriving strategic alliances for the future. Planning and research before you start pays dividends long after the partnership has started.
Before making plans to build your strategic alliance, discover 3 simple things the most successful business professionals do when they build their alliances.
- Schedule Face-to-Face Time: In this digital era, it has become increasingly more convenient to communicate without communicating. From emails to brief video conferences to text messages, there is no lack for impersonal ways to communicate. However, the most successful businesses make time for real face-to-face interaction with the other businesses they have aligned with. These meetings are an opportunity to communicate effectively and ensure both parties are having their needs met. Face-to-Face shapes your trust.
- Get More People Involved: The top-tier people in the company create typical strategic alliances. Nevertheless, if you really want to see your strategic alliance prosper, expand it. Steadily begin to include people of different levels in the strategic alliance project so they are able to have interactive time with members from the other business. This will strengthen the entire company and ultimately the alliance. Who is your chief advocate at your company for partners? Is it your CEO and President?
- Be Open to Growth: The road to a successful strategic alliance cannot be traveled without openness, respect, and the willingness to change. Any business professional going into an alliance must be open to growth. Without that openness, they cannot benefit personally and neither can their business.
Vetting partners is required for long-term successful relationships. Assume your partners vet you. How would you classify your company as a partner? Would you pass your own criteria?
To learn more about building successful strategic alliances, contact us today.