When you first opened your doors for business, you were probably excited about the opportunity ahead. You had researched the market, talked to advisors, investigated financing, and made your dream come true.
Now it’s time to keep sales growth strong by taking the next step (or two) toward small business survival. Continue reading
As many people know, it can be very difficult to grow revenue for their company. Do you have the right sales strategy in place? Maybe you don’t even have a written strategy. Are sales growing as expected? Maybe you should double check your sales strategy or put one in place to guarantee your company continues to have some growth.
The first reason you should check your strategy is to ensure your entire sales team and the whole company Continue reading
For the under-30 crowd, a career isn’t about graduating college and working for a Fortune 500 company anymore. It’s about finding a passion, usually involving social, economic, or environmental issues.
In the May 2012 The Tennessean article, “Young entrepreneurs blaze their own trail,” writer Duane Marstellar suggests that more and more young adults are becoming entrepreneurs for economic and personal reasons. Marstellar cites:
Joblessness among 18- to 29-year-olds nationally Continue reading
Power Partners is a compelling concept. Simply put, it is a group of businesses that band together to use and promote the products of the other businesses in the group. There is an old song; “No Man is an Island.” No one can do it alone in the business world.
As much as we might want to think that we can win the battle alone; it just does not work that way. No matter what your line of work, you cannot afford to stand alone. You need people promoting your business and helping to build your clientele. Yes, we have many online marketing tools to help us out, but what is better than “word of mouth,” especially when it comes from people you trust.
Find the people your customers trust, and build a relationship with them. Continue reading
According to the Inc. article, “How to Network to Increase Sales,”
If you routinely return from a networking event with a pocketful of business cards that aren’t useful to you, you need to rethink your strategy. While it’s good to make friends, it’s better to make money.
The difficulty is that while networking is a useful sales tool and many business professionals Continue reading
Today in a world where there are literally millions of products being sold, it’s importnat to have a strategic plan to increase your sales. There are many things competing for consumer’s attention. Implementing a plan to get the consumer to buy your product and increase your sales growth is very important. You can use many avenues to do this. Some are to develop a marketing strategy, provide excellent customer service, and also to have an good social networking presence. Continue reading
Regardless of what you sell – product or service – or how you sell – brick and mortar, online, or both – the first step in the sales process is to identify the right customers for your business. Understanding who your customer is will help you know where to find them.
According to the recent Business Insider article, Continue reading
The shortest distance between two points is always a straight line. However, selling directly to your customer instead of developing an indirect sales channel isn’t just about cutting out the middleman and keeping all the profit for yourself. It’s about considering the pluses and minuses of going it alone.
Selling direct may sound like the most profitable way for a company to do business, until you consider the costs that go into selling this way. Let’s compare Microsoft and Apple.
For the most part, Apple sells direct. Continue reading
Everyone wants to win. Companies love tracking sales growth. But what about the losses? Don’t overlook them. They are important to your company as well.
In the MediaPost article, “9 Metrics Every Company Should Use,” writer and senior vice president of strategy and solutions Martha Bush, suggests:
As the number of sales channels continues to increase, so has the need for organizations to get a strong, metrics-based grip on all that data to maximize their successes and learn from their failures.