There seems to be a growing trend. The number of entrepreneurs is increasing. People, whose life are in an upheaval, discover that their real passions become the fuel that drives their work. This work becomes their source of revenue. There are several reasons for this:
Jobs, thought to be stable careers, are no longer jobs to be counted on for life. Continue reading →
Whenever you go into a sales meeting, you are on the spot. Your goal is to explain why your prospect should use your company’s product (or service). The best way to convince them is through demonstration.
Demonstrating what your product can do for them is a great sales strategy. However, it’s even better if you can demonstrate how your product will fix this customer’s current problem. What is the pain that the customer is experiencing?
Defining the Customer’s Problem
Your goal is to help your customer. Your product must fulfill a need. Hopefully, this need has previously gone unfulfilled. But what exactly is that need and how will your product help?Continue reading →
The traditional business paradigm encouraged companies to secure their assets by remaining isolated from other corporations. While businesses still must protect their products and designs, there is a sentiment today that appreciates the benefits that the world gains when all business subscribe to collaboration to solve global issues.
In a recent press release, Hallmark, the world’s leading greeting card brand, announced a strategic alliance with Shutterfly Inc., a leading Internet-based digital photo site. The goal is to have “exclusive Hallmark-designed customizable cards featured on Shutterfly’s new personalized greeting card site, Treat.com.”
As many people know, it can be very difficult to grow revenue for their company. Do you have the right sales strategy in place? Maybe you don’t even have a written strategy. Are sales growing as expected? Maybe you should double check your sales strategy or put one in place to guarantee your company continues to have some growth.
The first reason you should check your strategy is to ensure your entire sales team and the whole company Continue reading →
For the under-30 crowd, a career isn’t about graduating college and working for a Fortune 500 company anymore. It’s about finding a passion, usually involving social, economic, or environmental issues.
In the May 2012 The Tennesseanarticle, “Young entrepreneurs blaze their own trail,” writer Duane Marstellar suggests that more and more young adults are becoming entrepreneurs for economic and personal reasons. Marstellar cites:
Everyone has a dream to make it big with one invention or idea that could change the world. Before embarking on that dream, however, it is important to lay the foundation for your success. Remember, you are leaving the security of a steady paycheck to pursue your dream as an entrepreneur. Therefore, one cannot simply make this huge leap without careful planning and even some soul searching. Continue reading →