Everyone wants to win. Companies love tracking sales growth. But what about the losses? Don’t overlook them. They are important to your company as well.
In the MediaPost article, “9 Metrics Every Company Should Use,” writer and senior vice president of strategy and solutions Martha Bush, suggests:
As the number of sales channels continues to increase, so has the need for organizations to get a strong, metrics-based grip on all that data to maximize their successes and learn from their failures.