Author Archives: GeorgeTyler

Power Partners: The Best of Business Strategies

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Power Partners is a compelling concept. Simply put, it is a group of businesses that band together to use and promote the products of the other businesses in the group. There is an old song; “No Man is an Island.” No one can do it alone in the business world.

As much as we might want to think that we can win the battle alone; it just does not work that way. No matter what your line of work, you cannot afford to stand alone. You need people promoting your business and helping to build your clientele. Yes, we have many online marketing tools to help us out, but what is better than “word of mouth,” especially when it comes from people you trust.

Find the people your customers trust, and build a relationship with them. Continue reading →

Is Networking Important to Sales Growth?

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According to the Inc. article, “How to Network to Increase Sales,” 

If you routinely return from a networking event with a pocketful of business cards that aren’t useful to you, you need to rethink your strategy. While it’s good to make friends, it’s better to make money. 

The difficulty is that while networking is a useful sales tool and many business professionals Continue reading →

How to Increase Sales Growth

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Today in a world where there are literally millions of products being sold, it’s importnat to have a strategic plan to increase your sales. There are many things competing for consumer’s attention. Implementing a plan to get the consumer to buy your product and increase your sales growth is very important. You can use many avenues to do this. Some are to develop a marketing strategy, provide excellent customer service, and also to have an good social networking presence. Continue reading →

Start the Sales Process by Targeting the Best Customers

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Regardless of what you sell – product or service – or how you sell – brick and mortar, online, or both – the first step in the sales process is to identify the right customers for your business. Understanding who your customer is will help you know where to find them.

According to the recent Business Insider article, Continue reading →

Help for Entrepreneurs is Just a Click Away

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Everyone has a dream to make it big with one invention or idea that could change the world. Before embarking on that dream, however, it is important to lay the foundation for your success. Remember, you are leaving the security of a steady paycheck to pursue your dream as an entrepreneur. Therefore, one cannot simply make this huge leap without careful planning and even some soul searching. Continue reading →

Channel or Direct Sales: Should You Cut Out the Middleman?

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The shortest distance between two points is always a straight line. However, selling directly to your customer instead of developing an indirect sales channel isn’t just about cutting out the middleman and keeping all the profit for yourself. It’s about considering the pluses and minuses of going it alone.

Selling direct may sound like the most profitable way for a company to do business, until you consider the costs that go into selling this way. Let’s compare Microsoft and Apple.

For the most part, Apple sells direct. Continue reading →

Now is Not the Time to Hesitate, Now is the Time to be an Entrepreneur

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If you’re standing on the precipice of making the decision to become an entrepreneur, it’s time to jump in. There are too many opportunities to wait any longer. And the longer you wait, the harder it is to make that leap of faith.

First, there are a number of experts out there who will tell you about Continue reading →

Tracking Sales Losses is Important, Too

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Everyone wants to win. Companies love tracking sales growth. But what about the losses? Don’t overlook them. They are important to your company as well.

In the MediaPost article, “9 Metrics Every Company Should Use,” writer and senior vice president of strategy and solutions Martha Bush, suggests:

As the number of sales channels continues to increase, so has the need for organizations to get a strong, metrics-based grip on all that data to maximize their successes and learn from their failures.

Continue reading →

Building Strategic Alliances is necessary to business success

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Building alliances can be tricky. Building strategic alliances is time consuming in that to do it well, you need to be able to see the big picture. In a recent article written by Ken Lyons; 63 Free (or Almost Free) Ways to Market Your Business, each and every suggestion has its roots in building relationshipsKen’s advice isn’t repetitive. It’s just that the art of building strategic alliances is in and of itself the most effective, direct, and fool proof way of marketing your business.

Continue reading →