Tag Archives: strategic planning

Your Best Power Partners May be Right Down the Street

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I came across a blog the other day written several years ago by Al Lautenslager for Entrepreneur.com.

He tells a story of walking into the dry cleaners and finding a $5-off coupon for the pizza joint a few doors away. Deciding to enjoy some pizza, he walks to the pizza place to redeem the coupon and there on the counter he finds a $5-off coupon for the dry cleaner. This might be called reciprocal marketing or, as Al suggests, fusion marketing. Whatever you call it, it makes sense.

Finding a power partner – Continue reading →

How Collaboration Can Save Your Small Business

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A small business starting up faces a lot of challenges, and many of those challenges are due to limited resources. Small businesses have to find creative ways to establish themselves as legitimate competition for their often much larger competitors, and somehow reach enough customers to not only maintain itself, but to grow as well. It’s a daunting situation, and according to a recent working paper from Harvard summarizes that it is harder for those just starting to succeed. But those that do succeed show an interesting trend in ideas: a lot of the success comes from some form of collaboration, either in the form of funding or in the form of ideas passed on to beginning entrepreneurs from their former employers.  But collaboration can go much deeper and be much more fulfilling than that.

Kimber Lanning’s “Roosevelt Row” in Phoenix, AZ is one inspirational example of how Continue reading →

Joint Ventures Are for Businesses of All Sizes

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Successful businesses around the world understand the power of creating joint ventures to grow their business. Developing relationships with other companies gives you the ability to grow your revenues and has been used by corporate giants and small business owners. The principle works as it is based on strategic alliances.

What Is A Joint Venture?

A joint venture is essentially partnering with other businesses to create a partnership. Continue reading →

Three Tips to Keeping Sales Growth Strong

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When you first opened your doors for business, you were probably excited about the opportunity ahead. You had researched the market, talked to advisors, investigated financing, and made your dream come true.

Now it’s time to keep sales growth strong by taking the next step (or two) toward small business survival.  Continue reading →

Why Use A Sales Strategy to Ensure Success

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As many people know, it can be very difficult to grow revenue for their company. Do you have the right sales strategy in place? Maybe you don’t even have a written strategy. Are sales growing as expected? Maybe you should double check your sales strategy or put one in place to guarantee your company continues to have some growth.

The first reason you should check your strategy is to ensure your entire sales team and the whole company Continue reading →

Entrepreneurs Under 30 Willing to Take Risks – Shake the World

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For the under-30 crowd, a career isn’t about graduating college and working for a Fortune 500 company anymore. It’s about finding a passion, usually involving social, economic, or environmental issues.

In the May 2012 The Tennessean article, “Young entrepreneurs blaze their own trail,” writer Duane Marstellar suggests that more and more young adults are becoming entrepreneurs for economic and personal reasons. Marstellar cites:

Joblessness among 18- to 29-year-olds nationally Continue reading →

Is Networking Important to Sales Growth?

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According to the Inc. article, “How to Network to Increase Sales,” 

If you routinely return from a networking event with a pocketful of business cards that aren’t useful to you, you need to rethink your strategy. While it’s good to make friends, it’s better to make money. 

The difficulty is that while networking is a useful sales tool and many business professionals Continue reading →

How to Increase Sales Growth

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Today in a world where there are literally millions of products being sold, it’s importnat to have a strategic plan to increase your sales. There are many things competing for consumer’s attention. Implementing a plan to get the consumer to buy your product and increase your sales growth is very important. You can use many avenues to do this. Some are to develop a marketing strategy, provide excellent customer service, and also to have an good social networking presence. Continue reading →

Help for Entrepreneurs is Just a Click Away

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Everyone has a dream to make it big with one invention or idea that could change the world. Before embarking on that dream, however, it is important to lay the foundation for your success. Remember, you are leaving the security of a steady paycheck to pursue your dream as an entrepreneur. Therefore, one cannot simply make this huge leap without careful planning and even some soul searching. Continue reading →