In alliance management, according to a Harvard Business Review article, companies tend to forget that they are working together because of their differences. Rather they must embrace those differences and find a way to leverage and create value from them. The article cites the partnership between Hewlett-Packard and Microsoft as a positive example of how this works. At first, the two companies differed in their approaches to sales which caused friction and misunderstanding. Continue reading
Consider this phrase: Alliance Management. On the surface, it sounds like a good idea, right? You want to carefully maintain your alliances. On the other hand, how exactly does one go about this? By the very nature of the word, you do not control – or entirely manage – those with whom you are allied. They work for another company with different management, different goals and different products.
How can you make this work, then? Continue reading
If you know about the Internet of Things, than you know the next big thing. And it is already happening! The evolution of computing moved forward by combining computing and connectivity to change our world.
The basic concept is that makers of “things” will make them so that they can wirelessly connect to other “things” to create better solutions for people. Want an example? Continue reading
According to VentureBeat.com, a group of the largest heavy hitters in the IT world are forming what has been called the AllSeen Alliance with over 180 worldwide member companies. This alliance will take on the task of creating and maintaining unified standards for device-to-device communication. The Allseen Alliance announced its existence in 2013. It joins a number of forming alliances that are tasking themselves with the development of communication protocol standards to make the IoT operate smoothly. Continue reading
What is the Internet of Things (IoT)? Is it viable? Should my company be part of it and if so, how do we go about it? All good questions.
The IoT, loosely defined, is the ability of objects to share data with other objects wirelessly to enable that data to be used to control or manipulate devices intelligently. IoT is the next generation of connected devices. We have moved from having computers in dedicated rooms, to mobile devices to connected devices. Devices consist, as a minimum, of a controller chip and software. Chips are getting smaller. Alliances are a must! Continue reading
Though there are many exciting, new businesses to partner with, it’s easy and more profitable to choose the right one. Here’s how.
2014 was a great year for startups geared toward enhancing consumer convenience through mobile devices. In fact, consumer tech was the obvious business focus that startup founders seemed to take the most interest in. Continue reading
Starting or expanding a business takes more than just a good business plan and product. It also requires avenues for getting your products to the right customers at the right time. Finding channels of distribution that allow you to accomplish your business goals involves building deep strategic alliances with the right partners.
Strategic alliances create a quicker path to growth. Continue reading
No man is an island applies to the relationship between manufacturers and partners in their channels of distribution. Whether manufacturers choose wholesalers, distributors, value added resellers (VARS), agents, dealers, or retailers, they also need to consider that not all channels of distribution are created equal for their particular business objectives. Not only does a company need to choose the right distribution channels, but they need to know how to use them to get the most out of their product. A creative approach always comes in handy. Continue reading
The business community frequently relies upon strategic alliances to create better products, better distribution, and improved customer satisfaction. Unfortunately, many alliances fail. A review of those failures helps current business owners understand what to avoid.
Alliances Turn Into Rivalries Continue reading
The best strategic alliances between two or more companies are those where company resources complement each other. At the same time, not all contributed resources can be used effectively in an alliance.
There are two major forms of constructive strategic alliances between companies, Continue reading
Strategic alliances can increase market share, reduce competition, improve expertise, and open the door to new funding opportunities – but not all strategic alliances are created equal. The truth is that sometimes a strategic alliance can cause more harm than good if the partner company has different goals, gets more than it gives, or otherwise fails to live up to its side of the deal.
Before you set up a strategic alliance, ask yourself these questions first: Continue reading
Channels of distribution are some of the most important parts of your business. If you have positive momentum in distribution, your product/service is constantly in demand and you are making money. If you cannot get distribution, finding customers is difficult and costly and your business is overwhelming.
Some business alliances just don’t work for one reason for another. Some problems can be avoided by handling the first stages of your alliance with transparency, understanding and respect, which builds trust.
The Sappy Stuff
Though two people Continue reading
Once you’ve decided what company you’re going to work with, it’s time to establish a good alliance foundation. In a strategic alliance two companies are coming together, yes. However,
- Two groups of employees and senior level staff,
- Two business models,
- Two corporate cultures,
- Two team management styles, and
- Two brand identities
The title of this article refers to the thought processes of a top manager of a company, corporation, or business. There are reams of articles written about various entities forming business or strategic alliances and all the benefits that will accrue to the partners. Continue reading
Unlike many other partnerships found in life, business alliances are not the most natural thing to create. Human beings come together as friends, romantic partners, and co-workers, but businesses are often thought of as adversaries. Despite this general perspective, studies show business alliances often raise profits and generate other benefits for both partners. The only problem is many of these alliances fail.
The Facts About Alliance Failure
Entrepreneurs may be alarmed to learn about the high failure rate of business alliances. Continue reading
“8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A whopping 80% crash and burn.” According to Entrepreneur there is only one thing you need to succeed as a startup, so don’t panic. “Your startup can still succeed. But it will depend on one thing and one thing only. Customers.”
However, developing your product, bringing it to market, finding customers, and keeping Continue reading
As those familiar with W. Edwards Deming know, Business Alliances are the most important part of supply chain management. For those not familiar with Deming, he was an American economist who rebuilt post-war Japan and came back to the United States in the 1980s to address why Japanese manufacturing had beaten American manufacturing. Total quality control is his most well-known ideas, but one of his 14 points addresses the need to develop strategic partnerships with suppliers.
In Out of The Crisis, he points out that Japanese companies learned early that “the best Continue reading
Alliance Partners bring unique strengths to your business. Each partnership can bring support, innovation, resources, and intelligence to your business. With so much on the line, how do you decide who is your best alliance partner?
In any relationship, there is a vetting process which takes place before you commit to the relationship. Business alliances are no different than any other relationship in the vetting process. A young couple begins dating with discovery, exploration, testing, and more. Shouldn’t you be doing the same when you create an alliance? Continue reading
Channels of Distribution are key alliances a business can enter into. As pointed out by Shark Tank’s Kevin O’Leary on almost every episode, not getting distribution kills a company. Channels of Distribution move your product to potential customers.
For manufacturing companies, your distribution channels will be wholesalers and retailers Continue reading