Should Your Next Business Partner Be Your Rival?

Although many businesses focus on outperforming competitors by taking advantage of their competitive advantages, many would actually benefit by forming a strategic alliance and turning their competitor into their business partner. While it may not be the most conventional approach, businesses have figured out that in some situations it’s better to focus on growing the entire market, rather than fight for the largest market share of a small market.

A recent Harvard Business Review article discusses why this strategy has emerged Continue reading