4 Reasons Why a Business Alliance is Important

business alliance importantA business alliance is especially relevant for every business owner. This formal relationship of multiple organizations focuses on mutual business objectives. Essentially, a business alliance poses an important array of benefits to strengthen your business. Continue reading

The Secret to an Indestructible Alliance Management Strategy


Alliance ManagementWith the amount of time and effort it takes to build a powerful indestructible strategic alliance and then properly manage it, you probably can’t help but wonder if there is some big secret to the success of alliance management. Is there some “hack” that will put you on the fast track? Continue reading

Forming Strategic Alliances for Your Company’s Success


Forming Strategic AlliancesBusinesses may form many alliances for a variety of reasons. They often find themselves managing a number of them. Alliances contribute to the value of the firm, but not all alliances are strategic alliances. Companies manage true strategic alliances differently than others. Continue reading

Ahead of the Curve: Alliances in Emerging VR IoT Marketplace

Alliances emerging VROver a year ago, Facebook founder Mark Zuckerberg gave Virtual Reality (VR) a huge push in to the mainstream. He announced that Facebook is investing in building the future of virtual reality.  This endorsement of VR by Facebook is essentially shouting to the world to get ready. The era of “social VR” is coming due to support from large companies. Continue reading

Two Key Ways to Increase Your Strategic Alliances Revenue

Keys to Alliance RevenueBusinesses form strategic alliances in order to reap multiple benefits. Most of all, the most obvious benefit is increasing profits. You and the other business work hard to build a strong alliance. Now start looking for extra to ways to build upon your brand strength. As a result of you alliance, your revenue stream and market share increase. Continue reading

Like Iron Sharpening Iron: The Great Power of Learning Through Strategic Alliances

strategic alliance LearnTwo brains are better than one.  Of course, as long as the minds reach consensus.  They must share the same goals to build steadfast loyalty and trust. Compatible matures with time and effort. Members of the strategic alliance learn the burdens of one another.

A strong strategic alliance consists of companies sharing knowledge. Continue reading

Three Proven Ways to Maximize Your Alliances!

Communicate with alliancesOnce you have made the essential connections necessary to develop alliances and ignite your business, it is important to maintain them! As with any relationship, your alliance must be nurtured to be successful. Regular monitoring required! Continue reading

Business Alliances: What you need to know

Business Alliances - need to knowWhat is a business alliance? Are you thinking of starting an alliance? Here
are questions to ask about alliances. Continue reading below to learn more.

What is a business alliance?

According to Chron, a business alliance is a formal business relationship between two or more organizations to make collective business goals. Continue reading

A Holistic Approach to Alliance Management

Holistic Alliance Management

Strategic alliances are an integral part of a thriving innovative, diverse, and creative business world. The core of any successful alliance derives from both parties sharing resources, and debating ideas. The result, an open and thoughtful approach to business practices. Continue reading

Overcoming Fears and Hesitations about Business Alliances


business alliances????

Scared of business alliances? Even if you recognize in a general sense the overwhelming benefits and opportunities of business alliances, you may still feel a vague sense of discomfort about actually taking action on the idea. This is natural, particularly since fear and doubt take root in that “vague” territory of the new. You would love to grow, but that moves you out of your comfort zone. Continue reading

Successful IoT Strategic Alliances – Intel

The Internet of Things (IoT) is rapidly emerging as a powerful culmination of technology requiring strategic alliances. It involves applying internet-connected chips, wireless communication, and computing power to everyday items such as thermostats and light bulbs. Now just about every manufactured product, including large industrial machines and tiny medical devices, can be part of IoT.  Continue reading

The Importance of Strategic Alliances

Has your company has achieved a peak? You have been wondering what comes next. Create strategic alliances. A strategic alliance will help you achieve your next set of objectives; the ones that you cannot achieve on your own. With a well-structured alliances, 1 + 1 = 5.

To add a new product or market, there are three ways: Build it, Buy it, or Partner for it. Continue reading

Alliances Improve the IoT Marketplace

The Internet of Things (IoT) is not the same as the Internet. IoT is not just a variation of the Internet. The Internet is the connection backbone of IoT.

If a lone individual posts a blog, like this article, or webpage on the Internet, they can exist happily whether or not anyone else visits the page. Continue reading

Marketing Effectively within Your Channels of Distribution

When you are in business, you need all of the help that you can get. This includes being strategic with every move. The channels of distribution need to be considered when you create marketing campaigns.

There are three general types of channels. Continue reading

Business Alliances – Where Do You Begin?

You have determined that the development of business alliances is a good idea and they would benefit your bottom line, but you are not sure where to begin. We have some great news – you are in the right place.

In the world of running a business, it can be easy to be bogged down in your day-to-day operations and forget to take a step back to evaluate your overall success. Continue reading

What You Need to Know About Strategic Alliances

What is a strategic alliance? What are the risks? What are the common mistakes? What is the importance? How can strategic alliances end? What are the criteria? How should strategic alliances be managed? What are the different types?

Here is what you need to know about strategic alliance. Continue reading below to see a list of alliances and what considerations you must evaluate. Ask some of these questions before you start your alliances. Continue reading

Strategic Alliances: Looking to the Past for Greater Future Opportunities

Rapid advancements in technology have changed the way strategic alliances are born, managed, and terminate. This inevitable evolution has led to valuable alliance-based benefits, such as streamlined and time-efficient processes, more opportunities for growth in individual businesses and their joint market, and the ability to increase customer relations. It is also important to understand the history behind these alliances. Oftentimes, an old process can lend invaluable balance to its evolved counterpart. Continue reading

Channels of Distribution Must Be Ready — Or Else.

How important are channels of distribution?  According to David Semerad who is the co-founder of STRV (a mobile app development company), “You can have the best idea in the world, but if you don’t invest in distribution, then you might as well flush it down the toilet.”  In his article titled When It Comes To Startup Success, Distribution Is KingContinue reading

3 Keys to Success for Your Channels of Distribution

Your prosperity as a supplier hinges in upon your ability to pave a clear path for achievement for your distributors. You provide your distributors with guidance and a framework for success. Below are three keys to success for your channels of distribution.

1) A strong online presence. With the majority of product searches now beginning on the internet, active online presence required. Provide your distributors with educational information, as well as product data for their website. A strong online reputation can be created with the help of the following:

  • A comprehensive search engine optimization (SEO) campaign
  • The inclusion of useful content on your distributors’ website
  • A well-designed website that is responsive and easy to navigate

2) Accessibility. Customer expectations for speed of service are higher than ever. If your distributors are only available for support on weekdays between the hours of 9:00 a.m. and 5:00 p.m., you will lose market traction. Even worse, prospective customers may immediately turn to one of your competitors, if they get the impression that your distributors are not accessible. Choosing distributors with 24/7 accessibility will foster higher levels of customer satisfaction and help your business thrive.

3) Robust product training. Your distributors need to be armed with tools that will help establish them as industry experts. Your distributors serve as the frontline responders to customer inquiries. Information provided to them assists them to win over new customers. Here are some ways to ensure that your distributors are well-trained on your products:

  • Use a learning management system (LMS) to enable distributors to train online at their own speed
  • Incorporate content quizzes into your training regimen to ensure trainees have absorbed content
  • Use a multi-media approach to ensure that participants are engaged in the training process
  • Revamp your training initiatives on an annual basis to ensure they are current

On a closing note, remember that consistency is key in promoting your brand through your distributors. If you focus on what it takes to make your distributor a successful business, you will have a strong relationship. We invite you to contact us to learn more about fostering success among your channels of distribution. We look forward to hearing from you!

Are Your Channels of Distribution In Line With Your Business?

Your channels of distribution create the main connection between the value proposition of your products and your customers. Hence, your distribution channels are integral to your business model and marketing position.

Young companies focus on their first 5-10 direct customers. Your next task, how to reach 100 or 1,000 customers. Continue reading