The shortest distance between two points is always a straight line. However, selling directly to your customer instead of developing an indirect sales channel isnít just about cutting out the middleman and keeping all the profit for yourself. Itís about considering the pluses and minuses of going it alone.
Selling direct may sound like the most profitable way for a company to do business, until you consider the costs that go into selling this way. Letís compare Microsoft and Apple.
If youíre standing on the precipice of making the decision to become an entrepreneur, itís time to jump in. There are too many opportunities to wait any longer. And the longer you wait, the harder it is to make that leap of faith.
Building alliances can be tricky. Buildingstrategic alliances is time consuming in that to do it well, you need to be able to see the big picture. In a recent article written by Ken Lyons; 63 Free (or Almost Free) Ways to Market Your Business, each and every suggestion has its roots in building relationshipsKenís advice isnít repetitive. Itís just that the art of building strategic alliances is in and of itself the most effective, direct, and fool proof way of marketing your business.