Strategic Alliances Embodies Five Characteristics

Alliances originate in every shape and size, and then evolve to meet the requirements of the partners. Strategic alliances†are high-maintenance commitments towards particular purposes. Do not consider them to be spontaneous, nor short-term. Strategic alliances in the technology world start at 5-10 years. For the pharmaceutical world, the time from conception to market is very long and expensive. Therefore their strategic alliances exist closer 15-20 years. In my local community, the mayors of more than 25 communities created an alliance in the 1980ís to grow the whole community. The fruit of their efforts are now blossoming. Continue reading