Your small business exists because it has a product or service to sell. However, you can’t have a sale if you don’t have a buyer. And you can’t have a buyer if you don’t successfully generate and track sales leads.
What Exactly is a Sales Lead?
In general, a sales lead is a potential customer who previously indicated an interest in your product or service. They are not a customer…yet. Your job (or that of your sales reps) is to sway that individual or business so that they become your customer.
Seems like an easy enough task. Continue reading