Is Networking Important to Sales Growth?

According to the Inc. article, “How to Network to Increase Sales,” 

If you routinely return from a networking event with a pocketful of business cards that aren’t useful to you, you need to rethink your strategy. While it’s good to make friends, it’s better to make money. 

The difficulty is that while networking is a useful sales tool and many business professionals Continue reading

Tracking Sales Losses is Important, Too

Everyone wants to win. Companies love tracking sales growth. But what about the losses? Don’t overlook them. They are important to your company as well.

In the MediaPost article, “9 Metrics Every Company Should Use,” writer and senior vice president of strategy and solutions Martha Bush, suggests:

As the number of sales channels continues to increase, so has the need for organizations to get a strong, metrics-based grip on all that data to maximize their successes and learn from their failures.

Continue reading