Sales is a very tough gig. When most people think of sales, they imagine someone who has a “silver tongue” or who is simply good at slick talking people. To be honest, that is not an accurate assumption of what it takes to be successful.
Many business owners leave the future of their business in the hands of their sales staff without really knowing how to train them or what to look for in qualified candidates during the hiring process. So what happens is they end up hiring someone who ends up costing them money rather than making them money? Continue reading →
Whenever you go into a sales meeting, you are on the spot. Your goal is to explain why your prospect should use your company’s product (or service). The best way to convince them is through demonstration.
Demonstrating what your product can do for them is a great sales strategy. However, it’s even better if you can demonstrate how your product will fix this customer’s current problem. What is the pain that the customer is experiencing?
Defining the Customer’s Problem
Your goal is to help your customer. Your product must fulfill a need. Hopefully, this need has previously gone unfulfilled. But what exactly is that need and how will your product help?Continue reading →
When developing a new product or service, one of the first things to consider is how to get it to the end-user. Deciding on what channels of distribution to use is a very important business decision that must be made correctly. Using the wrong channels of distribution costs you money and depletes the value of your product.
1) How does the end-user want to buy?
To answer this, you’ll need to understand your customers and your relationship to them. How does your customer prefer to buy this product? Will they need customization or regular service? Maybe your customer needs other products or services to be able to use your product. Continue reading →
Your small business exists because it has a product or service to sell. However, you can’t have a sale if you don’t have a buyer. And you can’t have a buyer if you don’t successfully generate and track sales leads.
What Exactly is a Sales Lead?
In general, a sales lead is a potential customer who previously indicated an interest in your product or service. They are not a customer…yet. Your job (or that of your sales reps) is to sway that individual or business so that they become your customer.