Whenever you go into a sales meeting, you are on the spot. Your goal is to explain why your prospect should use your companyís product (or service). The best way to convince them is through demonstration.
Demonstrating what your product can do for them is a great†sales strategy. However, itís even better if you can demonstrate how your product will fix this customerís current problem. What is the pain that the customer is experiencing?
Defining the Customerís Problem†
Your goal is to help your customer. Your product must fulfill a need. Hopefully, this need has previously gone unfulfilled. But what exactly is that need and how will your product help?† Continue reading