There are many commercials on TV and on the radio these days that say to call in and tell them about your invention idea. It sounds so easy, yet so campy and shifty at the same time. You’ve decided to market your own product. You’ve invested your own money, (and possibly a little of someone else’s if you’ve been lucky). However, you know deep down that you might not have what it takes to insure the success of this business. It’s the same feeling that made you even listen to that campy, shifty commercial in the first place. You know you need help, but you don’t know where to look or how to get it.
Help for Small Businesses with Good Ideas
Chances are, you’ve got an idea that’s good enough to build a business on, if people:
- Agree that your business model or product idea is a good one
- Have purchased your products or patronized your business in the past, or
- Have taken the leap and invested in your business
If you’re like many entrepreneurs that have gotten this far, you just don’t know how to move forward. You don’t have a lot of money to invest in marketing and you want to put the money you have into something that works.However, instead of thinking about marketing, the best thing to do at this stage is to start thinking about a strategic alliances with power partners. This will naturally bring you the things that any small business needs for success. Sometimes success happens naturally and every entrepreneur does dream of this.
Take the laugh inducing, full body, “Snuggie,” robes for example. “Snuggie,” manufacturers have sold 25 million robes since they introduced the products to market. They are also now a household name and a solid part of pop culture. Yet, creating these same results is just a shot in the dark for most small businesses.
Creating a successful name on your own is more than just hard. It’s downright impossible for most small businesses, which is why so many of them fail. However, it’s just as easy to grab onto the right coat tails as it is to be a statistic. In a strategic alliance, the business you merge with has likely already made it through the hurdles you must jump through and just wants to attach itself to a new, interesting product or attract a new customer base. Your product or business might help them do just that. Contact us to learn more.